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2013-10-25
The importance of having a website


The success of a website is known by the traffic it generates

Building a professional website is inherent to the growth and success of a bu- siness.

In order to generate high traffic, you require good content for Search Engine Optimization (SEO). The ‘O' in SEO stands for optimization - and optimizing your website's content is key to attracting potential customers to your site.Search engine spiders are out there crawling the internet - looking for content that's relevant.

Not only does it help enhance the online visibility of your business, but also add to create a customer base for sustainable growth.

The purpose of websites is also to facilitate

Customer Interest

So, it is by large a two-way communication where visitors after being impressed with the communicative approach of a website are increasingly willing to contact a business through its website by way of inquiries, bookings etc. thus serving the next key purpose – facilitation. Moreover, websites can facilitate efficiency by saving your time, helping you multiply your customer base and automate a few processes as well.

A well-maintained website attracts new customers and maintains the interest levels of existing customers. Your website should be customer centered and kept relevant by routinely refreshing the content and ensuring that customer contact points are in good working order. Routinely check that contact forms work, address and phone number listings are updated and products, services and price lists are current and correct.

Say Goodbye to the Phone Book

How Technology is Changing Business

Ten years ago, businesses revolved around the phone book. Compaines were named based on the phonebook (AAA Remodeling), ads were purchased in the phonebook and it was one of the only references for customers to find businesses.

Today, websites accomplish everything the phonebook did and more. People can find 100 businessess by simply searching Google, Yahoo or 5 other search engines. You can find a business’ contact information from your iPhone or buy products while in your pajamas.

 

Technology affects almost every aspect of our lives.

 

Websites are important for two main reasons

Credibility

Finding You – Today customers find businesses by hitting the net. Sometimes weeks before their purchase, they’re surfing the web to find exactly what they want. It doesn’t matter if you sell homes or accounting; there are customers actively looking for someone in your field. The question is, are they going to find you or your competition?

 

Researching You – Once a customer finds your page, you’re being interviewed. People are web-savy and they know when they’ve found a company that they feel like they know and trust. That’s not by accident. Dozens of hours go into making a website and every picture, every paragraph exists to tell your story better than the next company. That begs the question: Who’s writing your story?Because people are online. If you’re looking for an audience, more customers, or people to influence, the web is where your business needs to be. With over 78% of adult Americans using the Internet and an astounding 2.2 billion people online worldwide, it’s no surprise that small businesses with websites experience an average of 39% greater revenue per year than those without websites, according to the Small Business Administration.

 

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Because it establishes cre- dibility. When consumers can’t find a company online it raises a red flag. Does this company really exist? Can I trust them? Are they trying to scam me? People are more skeptical than ever.  Even when consumers don’t purchase online, they research and look online before they buy. In fact, 58 percent of global online consumers said they more likely to trust a company with “owned media,” such as a company with a website, versus one who doesn’t (Nielsen Advertising Survey, 2012).

Peace of mind

Having a good website, it gives people a peace of mind about your business. Whether you’re selling a product or service, or simply providing information, it’s important for your business to have a web presence in order to establish credibility.We’re here to help you be successful. A website is the foundation for a web presence, which is the first step to making your business successful. The task may seem a bit daunting, but we’re here to help guide you through the entire process.  At Butterbee, we want you to be successful, so we work hard to give you all the tools you need. Throughout the next couple months, we’ll be going over, step-by-step, the entire process of building a website and establishing a strong web presence for your business. From layout to design, creating content, measuring analytics, to learning about different promotional tools, etc., we’re here to help you every step of the way!

 


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